American Pregnancy AssociationWebsite Redesign
The American Pregnancy Association is a non-profit organization that promotes pregnancy wellness and increases the awareness of pregnancy needs. Their old site was dated and had begun to hold them back in their mission to provide women (and men) the information and support needed to ensure a healthy pregnancy.
The Hooked On Code Team was able to come alongside the APA and improve the user experience by rebranding, updating tools, and Redefining the target audience for each section of the website as well as for mobile vs desktop views so that the men, women, pregnancy clinics, adoption agencies and health care providers reaching out would easily find the information they needed with minimal searching. We were able to improve the viewer experience through organization, website translation capabilities and creating a platform more appealing to Sponsors who are the organization’s main source of support.
We look forward to continuing our work with the team at The American Pregnancy Association as together we work to continue expanding the tools and information offered individuals across the globe.