Irving Cares

Hooked On Code was delighted to work with this non-profit for a full-scale website redesign to match the branding redesign they are doing for their 60th anniversary. Irving Cares works in partnership with the Irving community to identify and provide its residents with temporary assistance and training to promote self-sufficiency. This non-profit helps so many people in Irving, Texas, that working with them on their website project was a real honor.

The past website was fixed-width (non-responsive, did not adjust to screen size and did not work well on phones), reflected outdated branding and an old logo, and had a wealth of short pages and countless internal menus to get visitors around the website.

In the redesign, great attention was given upfront to information architecture to improve the website’s organization, menu structure, and page content so visitors could get the content they came for in a more fluid and efficient manner. Sections with 7 pages in the previous version were consolidated to engaging single pages with anchor links to draw visitors down through the page. The main navigation was simplified, and a footer navigation was used for the pages that were not primary or required password access.

We worked with the organization’s amazing graphic designer, David Fiegenschue, to capture the brand’s new look in a web-appropriate manner. While the website does no mirror the non-profit’s printed materials, it feels one with them.

Congratulations to Irving Cares on 60 years of helping your community and to a beautiful new identity!