Website Redesign
Dr Townsend
New York Times Bestselling Author,
Business Coaching and Leadership
Problem: Dr. John Townsend, a well known business and leadership coach and New York Times best-selling author, and his team came to Hooked On Code with the goal of completely redesigning DrTownsend.com. The look and feel of the site felt dated to the team and to Dr. Townsend, and they knew it was important to their continued growth and success
Solution: We took the time to understand the vision behind the redesign and realized this would need to be done in stages. First, we would rebuild the site to get its aesthetics and information architecture user friendly and up to date. This initial redesign also included building a large, filterable coaching and consulting directory, a press kit, and various resource pages. In the second phase, we worked closely with the client to migrate their proprietary assessment tool to an easy to manage third-party system to ensure functionality and long-life of the platform. Finally, we created a members-only resource site for the Affiliates of the Townsend Leadership Program to replace a large and overly-complex Dropbox file system that was being retired. It has been a joy for our team to see all the pieces come together, and in a way that has provided a measurable return on investment for the client.
Before the Redesign:
After the Redesign:
Capable of delivering lucrative and clear-cut results, Hooked On Code generated a buzz-worthy website that gained affirmations from affiliates and rewarded the client with 29 subscribers. Innovative and responsive, they built creative solutions while maintaining a customer-oriented approach.
