The Wright Edge

Local Artisan Website Design

The Wright Edge is an amazing custom exotic woodworking company run by a great friend of ours. Doc already had a thriving Instagram following and great customers, and was ready to showcase some of his larger projects on a new website.

The most important feature of the website to Doc was building an advanced contact form. The Wright Edge had gotten enough press and excitement that Doc was receiving a huge amount of inquiries online from various platforms and was spending a frustrating amount of time sifting through them and responding, often to find out that the inquiry was sent by someone without the necessary budget. We created a contact form with conditional logic to display questions that are appropriate for the specific visitor,  force a budget field entry by using a double-ended slider rather than an open text entry field, and collect relevant project and contact information with various text fields. Finally, we customized both the notification emails that are sent to Doc to include the form entry data in a delightful, conversational format, and also the notification emails sent to the submitter to give the feeling of a personal, thoughtful response. 

In terms of our design decisions, we focused on featuring Doc’s excellent craftsmanship with gorgeous photography throughout the website, communicating the awesome story behind the company,  and presenting an interactive portfolio filled with photography showcases projects at various stages of completion to give visitors an insider view into The Wright Edge’s crafting process. It was a delight to come alongside Doc and create a platform from which he has been able to take his luxury custom woodworking brand to new heights. We look forward to visiting The Wright Edge’s new showroom in the Arts District in Dallas soon!

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