Website Redesign
World Class Dentistry
women-owned Cosmetic Dentistry Practice
Problem: We were approached when the Sarasota team realized that they were at a standstill with SEO and site speed on their current site. The site had simply become too outdated to function properly and was hindering the World Class Dentistry practice from appealing to new patients and see ROI from various marketing efforts. Also addressed was whether the large and crucial before and after Smile Gallery was structured in the most user friendly way, and how to ensure the client and her team would be able to make ongoing edits to the site themselves.
Solution: It was our pleasure to work with the World Class Dentistry team to create a website with the WordPress CMS and Divi Theme Framework that would perform well for them, be easy to edit, and help them appeal to new patients in their area. Because SEO and site speed were driving forces behind this redesign, special attention was given to content development and keyword density, maintaining URL structure and schema, ensuring images were compressed and served in next-gen formats, images were properly titled, and Google Search Console and Webmaster Tools were connected to enable ongoing monitoring.
Clean, modern design choices and edit-friendly development choices were made to ensure the World Class Dentistry team would be represented as the world-class facility they are, and that they would be able to make any desired changes to the site post-launch. Finally, the crucial before and after Smile Gallery underwent a complete rethinking and restructuring to make it more user friendly, filterable based on services received, and much more visually impactful.
Before the Redesign:
After the Redesign:
