PERFORMANCE IMPROVEMENT PACKAGES
It doesn’t matter how pretty your website is if your performance sucks.
Over time, your site speed, SEO metrics, and website performance can naturally start to break down. This is just part of having a website on the ever-changing web, and occasional technical work can get your site
Why Does This Matter?
35% of visitors are less likely to engage with you if your website performance is poor. 66% of consumers say website performance influences their opinion of a company.
Why Site Speed Matters
Google and other search engines penalizes slow website speeds via rankings, because it negatively impacts your visitors’ experiences.
On the other hand, faster websites attract more traffic, encourage visitors to spend more time on your website, and keep visitors from bouncing off because a page is taking far too long to load.
Doesn't SEO just have to do with words?
The term SEO is loaded, and it’s not just about the words on your page. In addition to site speed having a significant impact on SEO, there are other technical aspects of Search Engine Optimization that can help boost your quality score and your rankings on search engines. These include things like image alt tags, meta descriptions for pages, descriptive headings and appropriate heading hierarchy, and more.
We’ve included in this package the technical SEO work we can do to help check more boxes for search engines and improve your scores!
What’s Included
- Speed focused optimization work to achieve high scores on both Google Page Speed Insights and GTMetrix
- Before and after performance reports
- Website Speed Optimization for mobile and desktop (85+ / A Rating)
What’s Included
- Holistic improvement of all areas of website performance
- All Speed focused optimization detailed in the package above, PLUS
- Address SEO related issues on the site to achieve ‘green’ rating*
- Security, Performance, SEO, and Mobile bars showing green in Website Grader
*descriptive link text is a recommendation of the Website Grader that can be addressed to a point, but will not turn green in the grader based on how WordPress’s database operates with post previews.
Case Study
To demonstrate the results of these packages, we did the work on our own site, that was scoring ‘not-so-hot’ on the website grader itself! Our flat-rate performance improvement packages are meant to help you address the things that are slowing your site down, and hurting your SEO, in an efficient, focused effort.
Before:
After:
Performance: Optimizing your website’s performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.
SEO: Optimizing your website content for search helps you drive organic traffic to your website. You can do this by providing a great experience for people and web crawlers alike.
Mobile: Traffic from mobile devices is growing fast. Optimize your website for mobile or you’ll miss out on valuable traffic, leads, and revenue.
Security: A secure website equipped with an SSL certificate and free from vulnerabilities is now the standard online. People and search engines love secure websites.
Performance Optimization Is Ongoing
We recommend optimizing your website every 6-12 months depending on how active you website is. The more you adjust the content, the more often you should tweak performance.
